About Us
Tires Direct from the Source
No dealership markup. No middleman. Just quality tires at honest prices, straight from an Inland Empire local who knows the roads you drive.
IE Local
Owner-Operated
Our Story
Inland Empire Tire Direct was born out of frustration. Like most drivers in the IE, we got tired of paying inflated prices at big-box shops and dealerships for tires that were sitting in a warehouse down the street.
We started this business with a simple idea: buy direct, sell direct. By cutting out the layers between the manufacturer and you, we're able to offer the same top-brand tires — Michelin, BFGoodrich, Nitto, Toyo, and more — at prices that actually make sense.
We're a local operation, not a chain. When you call or text us, you're talking to the owner — someone who lives and drives in the Inland Empire, knows these roads, and genuinely wants to get you the right tire for your vehicle and your budget.
Why Buy Direct?
When you skip the middleman, the savings go straight to you.
Lower Prices
No showroom overhead, no commissioned salespeople, no franchise fees. We pass those savings directly to you on every tire.
Straight Talk
We'll tell you what fits your vehicle and budget — not what earns the highest commission. Honest advice, every time.
Top Brands
We carry the same brands you'd find at any major retailer — Michelin, Goodyear, BFGoodrich, Nitto, Toyo, Falken, and more.
Fast Response
Call, text, or DM us and we'll get back to you quickly. No hold music, no ticket system — just a real person who can help.
Local Knowledge
We know the Inland Empire. Whether you're hauling on the 15, hitting the trails near Big Bear, or just commuting on the 91, we'll match you with the right tire.
No Pressure
Browse the catalog, ask questions, take your time. We're here when you're ready — no upsells, no pressure.
Proudly Serving the Inland Empire
We're based in the IE and serve customers throughout the region.
Not in the list? Give us a call — we likely serve your area too.
Ready to Get Started?
Browse the catalog and reach out when you find what you need. We'll take it from there.